The Fitness Business is NOT for Sissies
By William Hofacker Honestly, I never thought it would happen to me. Other leaders don’t take care of their people so their people eventually become disloyal. Not me though. I was different. I always came with a giving spirit. Always took care of my people. Then it happened. One of my coaches who happened to […]
Putting the WOW Factor Into Your Business
By Pat Rigsby With every passing day it seems like training businesses are starting to look more and more alike. Not so many years ago bootcamps & group based training businesses were unique. Now they’re everywhere. A few years ago offering monthly payments instead of blocks of sessions was rare. Now it’s common. Not […]
How to Get Big
By William Hofacker Not to sound like Mr. Fancy Pants but some cool things have been happening in my career lately. Just this past week, I was interviewed for a podcast that has over 80,000 listeners. My friend Sam asked me a great question. I was disappointed I didn’t think to reflect on it […]
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Understanding the Difference Between Activity and Achievement
By Pat Rigsby If you’re like most trainers or coaches – between training clients and managing your business you are likely working 50, 60, or maybe even 70 hours a week or more. The problem with most fitness professionals is not a lack of willingness to put in long hours and work hard. It’s the […]
14 Surefire Ways to Grow Your Fitness Business
By Pat Rigsby 1. Be Great At What You Do If you’re a terrible trainer or coach, all the marketing advice in the world won’t make up for it. Think about seeing a great ad for a restaurant. It might get you in the door for one meal, but if your meal was […]