Ideal Business Show with Eric Cressey

Eric Cressey – Show Notes

Eric Cressey is president and co-founder of Cressey Sports Performance, with facilities located in Hudson, MA and Jupiter, FL.  A highly sought-after coach for healthy and injured athletes alike, Eric has helped athletes at all levels – from youth sports to the professional and Olympic ranks – achieve their highest levels of performance in a variety of sports.

Behind Eric’s expertise, Cressey Sports Performance has rapidly established itself as a go-to high performance facility among Boston athletes – and those that come from across the country and abroad to experience CSP’s cutting-edge methods.  Eric is perhaps best known for his extensive work with baseball players, with more than 100 professional players traveling to train with him each off-season.

Cressey, a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association, received his Master’s Degree in Kinesiology with a concentration in Exercise Science through the University of Connecticut Department of Kinesiology, the #1 ranked kinesiology graduate program in the nation. At UCONN, Eric was involved in varsity strength and conditioning and research in the human performance laboratory. Previously, Eric graduated from the University of New England with a double major in Exercise Science and Sports and Fitness Management.

An accomplished author, Cressey has authored over 500 published articles in all.  Eric has published five books and co-created four DVD sets that have been sold in over 60 countries around the world.  Eric has been an invited guest speaker in six countries and over 20 U.S. states. His Master’s thesis, “The effects of 10 weeks of lower-body unstable surface training on markers of athletic performance,” was published in the Journal of Strength and Conditioning Research, and Cressey was a co-author for the International Youth Conditioning Association (IYCA) High School Strength and Conditioning Certification.

He serves on the advisory boards for both the IYCA and Precision Nutrition, and is a baseball consultant to New Balance. He also served as the strength and conditioning coach to the USA Baseball Under-18 National Team that won the gold medal at the 2015 World Cup in Osaka, Japan.

Eric started pout wanting to be an accountant when he was in high school. He was prepping to play college soccer when his training ended up being an exercise addiction and eating disorder, which had a huge impact on his body.

“It really ruined my chance at playing college soccer but what it did do in the process is made me realize, here’s how you exercise better and here is how you eat better and take care of your body.”

As Eric worked on recovering his body he knew there was more than he wanted in his life than being an accountant. He transferred universities and set out on his fitness career.

Eric graduated and started working, but he had a business opportunity come up in Massachusetts, he moved there and then opened Cressey’s Sports Performance with his business partner.

“What’s good about it is it wasn’t like we were starting from scratch with the new facility. I actually had existing clientele, there were quite a few baseball guys I had started working with and that allowed us to hit the ground running.”

The mentor services that Eric offers through his business has been popular for all kinds of coaches and allows him to open up about his niche nationwide.

“We have a very good team approach where there is really no ego’s and I think that is a model that needs to be employed more.”

“I think when you build a following you can leverage them in different ways.”

Eric talks about how his email list and following have helped him scale his business on a national level. He is able to target specific people to incorporate his speaking and writing material.

Eric talks about his upbringing and where he gets his work ethic. He tells a story of his mother and how she serviced her community in many different ways.

“She was someone who was always going above and beyond, we have had kids that have had no place to stay , who have lived at our house, and that’s the kind of people my parents were, and that is who they have raised me to be and without even realizing it, it taught me how to run a business.”

A piece of advice that Eric shares is you can never go wrong with hiring someone with the self-employment background.

“We have had really good inters and coaches who come from families who have self-employment background because they can walk a mile in their shoes.”

INTERVIEW LINKS:
www.EricCressey.com
www.cresseyperformance.com