The Contrarian Fitness Business
By Pat Rigsby I want to give you a great tip I picked up at the Dan Kennedy Super Conference from Dan Kennedy himself. He said, “Most times you can jump to the top of any industry simply by doing everything the opposite of your competition.” I think back to launching our personal […]
3 Things Coaching College Baseball Taught Me About Business
By Pat Rigsby As you probably know by now I was a college baseball coach, and you may have heard me mention a number of times before – coaching taught me a lot. Because we were a program with pretty limited resources I had to learn how to achieve success by doing some […]
2 Must Haves…
By Pat Rigsby When it comes to marketing you really just need two things: Attention & Authority If you have them both you’re set… …but without them you’re toast. Everyone gets caught up in how many leads they get or how big their list is, but the real key isn’t […]
Fitness Industry Problems: An Opportunity for You
By Pat Rigsby No matter what industry you’re in, problems create opportunities. Walt Disney developed Disneyland in response to the fact that amusement parks left a lot to be desired. Wal-Mart grew like crazy because retailers ignored markets outside the big cities. If most of the fitness industry is going to ignore the […]
3 Lessons My Business is Built On
By Pat Rigsby There are only 3 things that my business is built on…and they’ve always been at the core of any professional success I’ve had. 1. Play To Your Strengths: I have touched on this a lot…because it’s what I feel we should all do. Dan Sullivan (a guy far smarter […]
Client Getting Made Simple
By Pat Rigsby If you want to accomplish anything, basically it boils down to this simple formula: Set A target Break down reaching that target into a few simple steps Let’s use getting more clients as an example. Target: Get 10 New Clients In August
14 Surefire Ways to Grow Your Fitness Business
By Pat Rigsby 1. Be Great At What You Do If you’re a terrible trainer or coach, all the marketing advice in the world won’t make up for it. Think about seeing a great ad for a restaurant. It might get you in the door for one meal, but if your meal was […]
Focus
By Pat Rigsby Your focus determines your future. Plain and simple. What you focus on…well, that’s the key to unlock pretty much any door you want to go through. Being present and giving your undivided attention to the task and it’s goal at hand – that’s the biggest differentiator between success and […]
Making Your Fitness Business Viral in 4 Steps
By Pat Rigsby Step One: Your Marketing Message Your “message” is what you communicate to your existing and future clients, and this can sometimes have an impact on what your clients say about you. The areas to improve in your message are your brand, your sales and marketing materials, and your values. […]
Measurement = Motivation
By Pat Rigsby As you know by now, I’m a lifelong baseball fan. In fact, I’d be willing to say that my love for reading and any math skill I have were both developed through studying baseball. See, baseball lends itself to measurement…so I’d learn all about the history of baseball, study the […]