The X Factor
By Pat Rigsby If you really want to know the thing that allows some people to enjoy success while others settle for mediocrity – it’s really pretty simple. Drive. If one of your clients wants to reach their goals, it’s more about their want, desire and willingness to stick to your program than […]
The Contrarian Fitness Business
By Pat Rigsby I want to give you a great tip I picked up at the Dan Kennedy Super Conference from Dan Kennedy himself. He said, “Most times you can jump to the top of any industry simply by doing everything the opposite of your competition.” I think back to launching our personal […]
3 Things Coaching College Baseball Taught Me About Business
By Pat Rigsby As you probably know by now I was a college baseball coach, and you may have heard me mention a number of times before – coaching taught me a lot. Because we were a program with pretty limited resources I had to learn how to achieve success by doing some […]
2 Must Haves…
By Pat Rigsby When it comes to marketing you really just need two things: Attention & Authority If you have them both you’re set… …but without them you’re toast. Everyone gets caught up in how many leads they get or how big their list is, but the real key isn’t […]
Client Getting Made Simple
By Pat Rigsby If you want to accomplish anything, basically it boils down to this simple formula: Set A target Break down reaching that target into a few simple steps Let’s use getting more clients as an example. Target: Get 10 New Clients In August
Focus
By Pat Rigsby Your focus determines your future. Plain and simple. What you focus on…well, that’s the key to unlock pretty much any door you want to go through. Being present and giving your undivided attention to the task and it’s goal at hand – that’s the biggest differentiator between success and […]
Making Your Fitness Business Viral in 4 Steps
By Pat Rigsby Step One: Your Marketing Message Your “message” is what you communicate to your existing and future clients, and this can sometimes have an impact on what your clients say about you. The areas to improve in your message are your brand, your sales and marketing materials, and your values. […]
Measurement = Motivation
By Pat Rigsby As you know by now, I’m a lifelong baseball fan. In fact, I’d be willing to say that my love for reading and any math skill I have were both developed through studying baseball. See, baseball lends itself to measurement…so I’d learn all about the history of baseball, study the […]