Focus and Diversify: A Recipe for Success
By Pat Rigsby
That doesn’t make any sense does it?
Bear with me, and maybe I’ll change your mind.
A great way to build a business is to dive headfirst into a niche and do everything you can to own it.
If you want to become the preeminent resource for a specific market, you need to focus your efforts there. But don’t mistake focus for being a one trick pony.
My friend Jason Ferruggia is the go to guy when it comes to muscle building – that’s the niche he owns.
But he diversifies by generating revenue with info products, a membership site, his original product “Muscle Gaining Secrets,” running his Renegade Gym, and writing for Men’s Fitness.
Lee Taft is the “speed guy” but not only does he have a facility, but he also has a bunch of products, has a certification with the IYCA, speaks, and has a membership program.
Dave Schmitz is the “band man” but generates revenue with his camps, working with athletes, offering information products educating on band training, speaking, and actually with his own line of bands and accessories.
Paul Reddick has baseball camps but also has a variety of products and continuity programs.
Holly has her main mom’s fitness product – Fit Yummy Mummy – but also has a membership site, a DVD of the Month program, a DVD set, 2 other products, and also sells supplements to her FYMs.
So hopefully you see what I mean when I say focus and diversify.
