46 Lessons
By Pat Rigsby Today I turn 46 and it’s been another great year in the books. Over the past few years I’ve made a habit of recapping the most important lessons I’ve learned or have been reminded of recently. Some of these I’ve shared before, as so many ‘truths’ will show themselves over and […]
The Fitness Business is NOT for Sissies
By William Hofacker Honestly, I never thought it would happen to me. Other leaders don’t take care of their people so their people eventually become disloyal. Not me though. I was different. I always came with a giving spirit. Always took care of my people. Then it happened. One of my coaches who happened to […]
Obstacles and Learning from Giants
By Fred Zoller You may have heard “Learn from the Giants” before but since I have had the amazing opportunity to work with some amazing business owners as well as having Pat Rigsby as a coach and mentor for the last 3 years, the meaning has become so much more apparent. Personal and professional development […]
Before You Run Any Ad
By Pat Rigsby Before you invest in any form of paid advertising there are some things you should do first. First…Know Your Desired Outcome. If you’re going to invest in marketing…you need to have a specific objective. What outcome do you want from that step in the process? For me, most of my […]
Ideal Business Show with Igor Klibanov
Igor Klibanov is the CEO and owner of Fitness Solutions Plus, as well as being an accomplished personal trainer who was selected as one of the top 5 personal trainers in Toronto by the Metro News newspaper in 2010. Igor has an extensive background in martial arts and a passion for learning about movement […]
Would You Want to Work for You?
By William Hofacker One of the best pieces of advice I’ve gotten from a business mentor was that I should constantly strive to be the best place to work. We all know how expensive turnover is so I figured I’d share my best tips to ensure your facility is competitive in regards to gaining and […]
5 Big Pillars of Fitness Business
By Doug Spurling This is sort of a master checklist for probably 80% of our business. The Big Picture Just like we ask our clients what success looks like in 12 months from now, I don’t we spend enough time doing that for our own business. A clear vision of your business is important. -What […]
Ideal Business Show with Joe Arko
Joe Arko is the founder of Elite Performance Center, which serves the unique needs of athletes and athletes at heart in Burlington, Ontario, Canada. Joe is a 2017 International Trainer of the Year, 2017 Fitness Hall of Fame nominee as well as a TV host and contributing author for multiple fitness magazines. Joe’s infatuation […]
One Thing That Holds Us Back
By Pat Rigsby You might not believe this, but achieving a reasonable level of success just isn’t that difficult. Frankly, we’re usually the thing standing in our own way. To help you understand what I mean, let’s talk about one of the common obstacles and a quick solution… ‘I need more leads…’ […]
Ideal Business Show with Stephanie Lee
Stephanie Lee is a digital media strategist for visionary experts who want to make an impact. She helps experts get their own articles and ideas to reach a wider, mainstream audience and build an online presence that lasts. Her writing has been published in The New York Times, Lifehacker, GQ magazine, Men’s Health, SELF, […]