Before You Run Any Ad
By Pat Rigsby Before you invest in any form of paid advertising there are some things you should do first. First…Know Your Desired Outcome. If you’re going to invest in marketing…you need to have a specific objective. What outcome do you want from that step in the process? For me, most of my […]
Borrow My Success Secret
By Pat Rigsby I think there are a few things that I do that have helped me achieve success…just a few. I think being a coach first and a marketer / sales guy second is one. I think making important concepts simple is one. I think focusing on individuals and their unique goals instead […]
How to Sell More Training
By Pat Rigsby Effectively selling is one of the most common things that separate a successful business from an unsuccessful one. The good news is that selling is more in line with everything else that you do as a coach than you probably think. The best way to sell more is to make […]
The Truth About Selling
By Pat Rigsby Sometimes becoming better at sales is not about the presentation. Sometimes it’s not about the offer. Sometimes it’s about you. When I first transitioned from being a baseball coach to working in the fitness industry I really struggled with selling. Actually, I was pretty pathetic. In fact, I only generated any […]
The Power of the Fast Action Offer (FAO)
By William Hofacker When I first started my business I did something you might consider crazy. When I would sign someone up, it was always on an ongoing program. It didn’t matter if it was a free week trial or a 21 day front end offer (FAO). I would sit down with them and […]
Consistent Lead Generation
By Doug Spurling It’s probably the most common question we hear from fellow fitness professionals… “How do I get more leads?” Let me start with this…. How many of you have packed gyms right now? If you work with the general population, particularly more female-based, your gym is probably mobbed right now. […]
How to Get More Professional Referrals
By Pat Rigsby I wanted to share my thoughts with you about how you can get more professional referrals. Now let me start by clarifying…I’m not talking about referrals from clients or from friends…or even from business owners who are in unrelated fields. This is only specific to getting referrals from professionals like physicians, physical […]
The Only 2 Marketing Strategies I’d Use Year ‘Round
By Pat Rigsby I believe that it’s best if you take an ‘Interval Approach to Marketing’ (yes, I made that phrase up a while back). You sprint for a few weeks – then you go at a more manageable pace for a while. So what’s that more manageable pace look like? For me it would […]
The Best Marketing You Can Do
By Pat Rigsby There’s not a day that goes by when I don’t have at least one person ask me how to get more clients…or specifically, more of the right clients. There are people that will tell you the answer is this tactic or that. They’ll say Facebook ads or direct mail or something […]
3 Rules to Build the Business You Want
By Pat Rigsby Thinking about how my month will shape up motivated me to share 3 rules that I follow to build my Ideal Business that you should be following too. Rule #1 – You Decide What You’ll Do And What You Won’t. It’s your business so you should decide which clients you’ll […]