Focus and Diversify: A Recipe for Success
By Pat Rigsby That doesn’t make any sense does it? Bear with me, and maybe I’ll change your mind. A great way to build a business is to dive headfirst into a niche and do everything you can to own it. If you want to become the preeminent resource for a specific […]
The Key to Better Marketing
By Pat Rigsby The more I learn about marketing and selling the more I see that we make it harder than it needs to be. Fitness professionals typically choose one of two routes: Route One They avoid any consistent marketing efforts. They only market when they’re in dire need of clients or […]
The OTHER Must Do Marketing Strategy
By Pat Rigsby Relationship Marketing may not be as flashy as the stuff some people talk about, but it’s as effect as ever, if not more. So I’ve shared some thoughts on Relationship Marketing below. How To Employ Relationship Marketing If you want to make Relationship Marketing a key piece of your […]
Borrow My Success Secret
By Pat Rigsby I think there are a few things that I do that have helped me achieve success…just a few. I think being a coach first and a marketer / sales guy second is one. I think making important concepts simple is one. I think focusing on individuals and their unique goals […]
Creating Your Own Tribe
Right now I see so many fitness professionals who are great at what they do struggle to build a loyal community of clients who become true advocates for their business. So what I wanted to do was to give you a primer on how you can build your own Tribe. Now, be […]
Marketing Without Spending a Fortune
One of the most common questions I get goes something like this: “How can I fill up my schedule without spending a fortune on ineffective advertising or direct mail?” What they really mean is: I don’t have enough clients. Can you help? Well, the better question is, “What didn’t I […]
7 Hidden Fitness Marketing Tactics
When discussing marketing it’s easy to fall back to the standby stuff like networking, public speaking, direct mail and PPC ads. But these are not the only ways to grow your business. Here are 7 hidden fitness marketing tactics that will help you grow your business in a hurry.
3 Fitness Sales Keys to Remember
Selling personal training, group training, youth fitness programs, or even health club memberships… that is the foundation of your business. No sale means no client or member. But most fitness pros I know hate selling, but that’s only because they’re not comfortable with it yet. Here are three tips to change that and make closing […]