The Only 2 Marketing Strategies I’d Use Year ‘Round
By Pat Rigsby I believe that it’s best if you take an ‘Interval Approach to Marketing’ (yes, I made that phrase up a while back). You sprint for a few weeks – then you go at a more manageable pace for a while. So what’s that more manageable pace look like? For me it would […]
The Best Marketing You Can Do
By Pat Rigsby There’s not a day that goes by when I don’t have at least one person ask me how to get more clients…or specifically, more of the right clients. There are people that will tell you the answer is this tactic or that. They’ll say Facebook ads or direct mail or something […]
Are You Running a ‘Me Too’ Business?
By Pat Rigsby One of the biggest mistakes I see fitness entrepreneurs make is getting in the habit of doing what everyone else in their market does. Everyone runs group training and sells it for $129 per month. Me too. Everyone runs a one-size-fits-all FB ad. Me too. Everyone has month to month memberships. […]
Random Thoughts on Growth
By Pat Rigsby I thought I’d share a few random thoughts about business growth with you. Here goes: Growth *should* mean better…not just bigger. At the launch of a new business you’re going to have to focus on becoming profitable so you can’t be as picky with some things as you’d like. You’re going to […]
Fitness Industry Problems: An Opportunity for You
By Pat Rigsby No matter what industry you’re in, problems create opportunities. Walt Disney developed Disneyland in response to the fact that amusement parks left a lot to be desired. Wal-Mart grew like crazy because retailers ignored markets outside the big cities. If most of the fitness industry is going to ignore the […]
Client Getting Made Simple
By Pat Rigsby If you want to accomplish anything, basically it boils down to this simple formula: Set A target Break down reaching that target into a few simple steps Let’s use getting more clients as an example. Target: Get 10 New Clients In August
Making Your Fitness Business Viral in 4 Steps
By Pat Rigsby Step One: Your Marketing Message Your “message” is what you communicate to your existing and future clients, and this can sometimes have an impact on what your clients say about you. The areas to improve in your message are your brand, your sales and marketing materials, and your values. […]
Focus and Diversify: A Recipe for Success
By Pat Rigsby That doesn’t make any sense does it? Bear with me, and maybe I’ll change your mind. A great way to build a business is to dive headfirst into a niche and do everything you can to own it. If you want to become the preeminent resource for a specific […]
Marketing Without Spending a Fortune
One of the most common questions I get goes something like this: “How can I fill up my schedule without spending a fortune on ineffective advertising or direct mail?” What they really mean is: I don’t have enough clients. Can you help? Well, the better question is, “What didn’t I […]