Sales & Marketing

Mar
28

Before You Run Any Ad

By Pat Rigsby   Before you invest in any form of paid advertising there are some things you should do first.   First…Know Your Desired Outcome. If you’re going to invest in marketing…you need to have a specific objective. What outcome do you want from that step in the process? For me, most of my […]

By Pat Rigsby | Sales & Marketing
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Feb
26

Borrow My Success Secret

By Pat Rigsby   I think there are a few things that I do that have helped me achieve success…just a few. I think being a coach first and a marketer / sales guy second is one. I think making important concepts simple is one. I think focusing on individuals and their unique goals instead […]

By Pat Rigsby | Sales & Marketing . Success
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Feb
18

How to Sell More Training

By Pat Rigsby   Effectively selling is one of the most common things that separate a successful business from an unsuccessful one. The good news is that selling is more in line with everything else that you do as a coach than you probably think.   The best way to sell more is to make […]

By Pat Rigsby | Sales & Marketing
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Jan
09

The Truth About Selling

By Pat Rigsby   Sometimes becoming better at sales is not about the presentation. Sometimes it’s not about the offer. Sometimes it’s about you. When I first transitioned from being a baseball coach to working in the fitness industry I really struggled with selling. Actually, I was pretty pathetic. In fact, I only generated any […]

By Pat Rigsby | Sales & Marketing
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Oct
05

The Power of the Fast Action Offer (FAO)

By William Hofacker   When I first started my business I did something you might consider crazy. When I would sign someone up, it was always on an ongoing program. It didn’t matter if it was a free week trial or a 21 day front end offer (FAO). I would sit down with them and […]

By Pat Rigsby | Sales & Marketing
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Sep
28

Consistent Lead Generation

By Doug Spurling   It’s probably the most common question we hear from fellow fitness professionals…   “How do I get more leads?”   Let me start with this…. How many of you have packed gyms right now? If you work with the general population, particularly more female-based, your gym is probably mobbed right now. […]

By Pat Rigsby | Sales & Marketing
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Apr
15

How to Get More Professional Referrals

By Pat Rigsby I wanted to share my thoughts with you about how you can get more professional referrals. Now let me start by clarifying…I’m not talking about referrals from clients or from friends…or even from business owners who are in unrelated fields. This is only specific to getting referrals from professionals like physicians, physical […]

By Pat Rigsby | Growth . Sales & Marketing
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Nov
13

The Only 2 Marketing Strategies I’d Use Year ‘Round

By Pat Rigsby I believe that it’s best if you take an ‘Interval Approach to Marketing’ (yes, I made that phrase up a while back). You sprint for a few weeks – then you go at a more manageable pace for a while. So what’s that more manageable pace look like? For me it would […]

By Pat Rigsby | Growth . Sales & Marketing
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Nov
10

The Best Marketing You Can Do

  By Pat Rigsby There’s not a day that goes by when I don’t have at least one person ask me how to get more clients…or specifically, more of the right clients. There are people that will tell you the answer is this tactic or that. They’ll say Facebook ads or direct mail or something […]

By Pat Rigsby | Growth . Sales & Marketing
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Oct
31

3 Rules to Build the Business You Want

  By Pat Rigsby Thinking about how my month will shape up motivated me to share 3 rules that I follow to build my Ideal Business that you should be following too.   Rule #1 – You Decide What You’ll Do And What You Won’t. It’s your business so you should decide which clients you’ll […]

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