Sales & Marketing

  By Pat Rigsby   The more I learn about marketing and selling the more I see that we make it harder than it needs to be. Fitness professionals typically choose one of two routes:   Route One They avoid any consistent marketing efforts.  They only market when they’re in dire need of clients or […]

  By Pat Rigsby   Relationship Marketing may not be as flashy as the stuff some people talk about, but it’s as effect as ever, if not more. So I’ve shared some thoughts on Relationship Marketing below.   How To Employ Relationship Marketing If you want to make Relationship Marketing a key piece of your […]

  By Pat Rigsby   I think there are a few things that I do that have helped me achieve success…just a few. I think being a coach first and a marketer / sales guy second is one. I think making important concepts simple is one. I think focusing on individuals and their unique goals […]

  Right now I see so many fitness professionals who are great at what they do struggle to build a loyal community of clients who become true advocates for their business.   So what I wanted to do was to give you a primer on how you can build your own Tribe.   Now, be […]

  When discussing marketing it’s easy to fall back to the standby stuff like networking, public speaking, direct mail and PPC ads. But these are not the only ways to grow your business. Here are 7 hidden fitness marketing tactics that will help you grow your business in a hurry.  

  Selling personal training, group training, youth fitness programs, or even health club memberships… that is the foundation of your business. No sale means no client or member. But most fitness pros I know hate selling, but that’s only because they’re not comfortable with it yet. Here are three tips to change that and make closing […]